Our Story


Our story begins in 2010 when we as the young and creative couple came up with the idea of creating our own brand of modern and high-quality watches at fair prices. Since then, our watches can be found under the trademark URBAN WATCH in every corner of the world.

The design of our watches is inspired by the best of modern and traditional elements, creating a natural connection between these two opposites. Our goal is not to follow trends, but to set them. The purpose of our creation is not simply to show time but to create beautiful timepieces of superior performance and reliability with its own personality to become your best friend.

URBAN WATCH is a 100% independent family brand, designed and created with love.
I am extremely excited to welcome you to new URBAN WATCH website!
Thanks for joining!
-  Ivan Petrovic / Co-Founder & CEO
Hope you like our watches, and you will become a part of our growing family.
Thanks for joining!
-  Antonija Petrovic / Co-Founder & COO
WHAT OTHERS SAY ABOUT US:
"It is an ideal time for a new watch" - Journal
"Super cute" - Fashion and Style
"International success" - Croatia Week
"Minimalist watches for urban fashionistas" - Fashion.si
"A brand that conquers the world" - Jutarnji
"Meet URBAN WATCH" - Wall
"Watches for the world market" - TPortal
"Watches that trendsetters can't resist" - Fashion.hr
"Real little masterpieces" - Elegant
"New brand" - Fashion.si
"Like the day" - Extravagant
"New collection" - Journal
"Success indicators" - Diva
"Watches the world adores" - Femina
"Peek into the new collection" - Journal
"Watches that have become part of the world fashion scene" - Zagreb.info
"Success in world markets" - Posao
"Watch brand" - Croatia Week
"Sales in world markets" - Poslovni
"In love with the new collection" - Fashion.si
"It's time for URBAN WATCH" - Ljepota & Zdravlje
"The story of business success" - Netokracija
"Watches on world markets" - Izvoz
"Watches for the world market" - Gloria
"For those who are not afraid to be unique" - Collage
"Bracelets for your favorite watch" - Journal
"Gift with style" - Cromoda
"A popular fashion accessory that you will love" - Fashion Beauty Love
"Unique gift" - Elegant
"Watches with marble and pastel details" - Femina
"The time of giving is still going on" - Journal
"Interesting holiday campaign" - Bonjour
"A brand that conquers the world" - Diva
"Spring with style" - Croatia Week
"World success" - Women in Adria
"The new collection looks great" - Journal
"New models are beautiful" - Wall
"Must have spring accessories" - Elegant
"Now is the right time for a watch" - Journal
"The perfect watch" - Little Fashion Paradise
"New collection" - Stilueta
"Advent gift" - Journal
"Give yourself or a loved one a watch" - Journal
"Beautiful collection" - Stilueta
"Gifts you can't go wrong with" - Elegant
"A brand that delights" - Fashion.si
"URBAN WATCH celebrates 10th birthday" - Bonjour
"This summer we wear minimalist watches" - Journal
"10th anniversary" - Croatia Week
"10 years crowned with new collections" - Elegant
"Beautiful new collection" - Journal