Source: Fashion
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There are few who have not heard of URBAN WATCH, a Croatian brand that has loyal customers on all continents and whose name is synonymous in all languages with unique, high-quality and minimalistly designed watches.
The story began in 2010, with the vision of two young creative souls who were already thinking outside the box and with the help of new online technologies and social networks laid the foundations of one of the most successful small Croatian brands.
"To celebrate the first 10 years of our existence, we opted for a comprehensive design and business transformation this year. Our brand has undergone a complete transformation in line with a new business philosophy and two new collections that are different from those of previous years.
The biggest novelty are the names of the 2020 collections, with which we incorporated a grain of originality and thus connected them with the origin of the brand, which is Croatia. Thus, the new models bear the names of our unique city in the south of Dalmatia, Dubrovnik, and our largest and most beautiful peninsula of Istria. In this way, we want to arouse interest in our country among people from all over the world and indirectly invite them to visit us and see for themselves the beauties that can only be found here.
The new campaign was filmed in Dubrovnik in collaboration with young and promising Croatian models and photographers. We believe that the whole story is also a small contribution to the promotion of our country, "URBAN WATCH said when asked about the brand's key innovations.
Check out the new models below to impress with their timeless design, and browse the entire URBAN WATCH range.
The story began in 2010, with the vision of two young creative souls who were already thinking outside the box and with the help of new online technologies and social networks laid the foundations of one of the most successful small Croatian brands.
"To celebrate the first 10 years of our existence, we opted for a comprehensive design and business transformation this year. Our brand has undergone a complete transformation in line with a new business philosophy and two new collections that are different from those of previous years.
The biggest novelty are the names of the 2020 collections, with which we incorporated a grain of originality and thus connected them with the origin of the brand, which is Croatia. Thus, the new models bear the names of our unique city in the south of Dalmatia, Dubrovnik, and our largest and most beautiful peninsula of Istria. In this way, we want to arouse interest in our country among people from all over the world and indirectly invite them to visit us and see for themselves the beauties that can only be found here.
The new campaign was filmed in Dubrovnik in collaboration with young and promising Croatian models and photographers. We believe that the whole story is also a small contribution to the promotion of our country, "URBAN WATCH said when asked about the brand's key innovations.
Check out the new models below to impress with their timeless design, and browse the entire URBAN WATCH range.
