10 years crowned with new collections

Source: Elegant

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After Berlin, London and Paris, on the occasion of the 10th anniversary, this creative team gave priority to our jewels, Dubrovnik and Istria.

There are few who have not heard of URBAN WATCH, a Croatian brand that has loyal customers on all continents and whose name is synonymous in all languages with unique, high-quality and minimalist designed watches.

The story began back in 2010, with the vision of two young people who were already thinking outside the box and with the help of new online technologies and social networks laid the foundations of one of the most successful small Croatian brands.

“To celebrate the first 10 years of our existence, this year we decided on a complete design and business makeover. Our trademark has undergone a complete redesign in line with the new business philosophy as well as two new collections that differ in design from those of previous years.

The biggest novelty lies in the names of the collections from 2020, with which we incorporated a grain of originality and thus connected them with the origin of the brand, which is Croatia.

Thus, the new collections bear the names of our unique city in the south of Dalmatia, Dubrovnik and our largest and most beautiful peninsula of Istria.

In this way, with our watches we want to arouse interest in our country among people from all over the world and indirectly invite them to visit us and see for themselves the beauties that can only be found here.

The new campaign was filmed in Dubrovnik in collaboration with young and promising Croatian models and photographers, and we believe that this whole story is also a small contribution to the promotion of our country. "